
How to Increase Direct Bookings Without Increasing Your Marketing Budget
Let’s be real—running a hotel or short-term rental (STR) business is a constant balancing act. Between managing reservations, ensuring top-notch guest experiences, and maximizing revenue, the last thing you want is to lose a chunk of your profits to online travel agencies (OTAs). Yet, many hoteliers feel trapped in a cycle of relying on OTAs to keep occupancy rates high—despite the 15-25% commissions cutting into their earnings.
But here’s the good news: you don’t need to spend more on marketing to increase direct bookings. The solution lies in optimizing your booking engine and property management system (PMS) to create a seamless, conversion-friendly booking experience. With the right tools and strategy, your hotel’s website can become the primary booking channel, reducing dependency on third-party platforms.


