

The Good, The Bad, and The Ugly of AI in Travel Tech
The travel technology industry is no stranger to buzzwords. Over the years, we’ve seen blockchain, the metaverse, and big data take their turns as industry darlings. Now, the magic word is AI. Every travel tech company, from property management systems (PMS) to channel managers, wants to slap an “AI-powered” label on their products. But how much of this is real innovation, and how much is just marketing hype? Let’s break it down—the good, the bad, and the ugly of AI in travel tech.