Opinion
Bruna Vita

The Good, The Bad, and The Ugly of AI in Travel Tech

The travel technology industry is no stranger to buzzwords. Over the years, we’ve seen blockchain, the metaverse, and big data take their turns as industry darlings. Now, the magic word is AI. Every travel tech company, from property management systems (PMS) to channel managers, wants to slap an “AI-powered” label on their products. But how much of this is real innovation, and how much is just marketing hype? Let’s break it down—the good, the bad, and the ugly of AI in travel tech.

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Tools
Bruna Vita

The Big Hotel Tech Debate: PMS vs. Channel Managers vs. Booking Engines

For hoteliers navigating today’s digital landscape, technology isn’t just an advantage—it’s essential. Yet, with so many systems available, distinguishing between a Property Management System (PMS), a Channel Manager, and a Booking Engine can be challenging, especially for those unfamiliar with the technical side of hospitality operations. The key isn’t just in knowing what each system does but understanding how they work together to create a cohesive, efficient, and profitable hotel management strategy.

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